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Intechopen
Advances in Customer Relationship Management
Product Code:
9789535105169
ISBN13:
9789535105169
Condition:
New
$155.00
$146.61
Sale 5%
Advances in Customer Relationship Management
$155.00
$146.61
Sale 5%
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.
| Author: Daniel Catalan-Matamoros |
| Publisher: Intechopen |
| Publication Date: Apr 11, 2012 |
| Number of Pages: 158 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 9535105167 |
| ISBN-13: 9789535105169 |
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