Vibrant Publishers

Philosophy of Science: Foundations of Marketing by Shelby D. Hunt explores the critical intersections of marketing and philosophy, grounding modern marketing theory in well-established scientific...

Dive into the essential foundations of marketing with Marketing Theory: The Nature and Scope of Marketing by Shelby D. Hunt. This insightful book explores the theoretical underpinnings of marketing,...

Dive into the essential foundations of marketing with Marketing Theory: The Nature and Scope of Marketing by Shelby D. Hunt. This insightful book explores the theoretical underpinnings of marketing,...

Research in Models, Theory, and Methods by Kent B. Monroe takes readers on a deep dive into the analytical frameworks and methodologies that have shaped modern pricing strategies. This volume in the...

Research in Models, Theory, and Methods by Kent B. Monroe takes readers on a deep dive into the analytical frameworks and methodologies that have shaped modern pricing strategies. This volume in the...

Legend in Marketing: Organizational Buyer BehaviorBy Jagdish N. ShethOrganizational Buyer Behavior is a pivotal book in the Legend in Marketing series, showcasing the seminal contributions of Dr...

Legend in Marketing: Organizational Buyer BehaviorBy Jagdish N. ShethOrganizational Buyer Behavior is a pivotal book in the Legend in Marketing series, showcasing the seminal contributions of Dr...

Personal Finance Essentials You Always Wanted to Know is a guide that will help you understand money and manage it like a pro.An introduction to managing your personal finances...

Personal Finance Essentials You Always Wanted to Know is a guide that will help you understand money and manage it like a pro.An introduction to managing your personal finances...

Planned Social Change and the Diffusion of InnovationAuthor: Gerald ZaltmanPublisher: Vibrant PublishersPublication Date: Jan 11, 2025Number of Pages: 520 pagesBinding: Paperback or SoftbackISBN-10:...

Planned Social Change and the Diffusion of InnovationAuthor: Gerald ZaltmanPublisher: Vibrant PublishersPublication Date: Jan 11, 2025Number of Pages: 520 pagesBinding: Hardback or Cased BookISBN-10:...

March on with unrivaled confidence for your SAT!Vibrant Publishers launches the second edition of the ultimate test guide for Digital SAT(R). The book, which features 5 practice tests, also includes...

"Price Fairness" by Kent B. Monroe dives deep into the critical and often debated concept of fairness in pricing. This comprehensive volume explores how consumers perceive pricing as fair or unfair...

"Price Fairness" by Kent B. Monroe dives deep into the critical and often debated concept of fairness in pricing. This comprehensive volume explores how consumers perceive pricing as fair or unfair...

Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone in the Legend in Marketing series. This volume goes beyond theoretical frameworks...

Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone in the Legend in Marketing series. This volume goes beyond theoretical frameworks...

Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of...

Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of...

Learn Python the Easy Way with No Prior Experience!Key Features include: Comprehensive coverage of Python basicsIdeal for beginners and career changersReal-world applications and case...

Learn Python the Easy Way with No Prior Experience!Key Features include: Comprehensive coverage of Python basicsIdeal for beginners and career changersReal-world applications and case...

Legend in Marketing: Relationship MarketingBy Jagdish N. ShethRelationship Marketing highlights the pioneering work of Dr. Jagdish N. Sheth, a globally recognized expert in marketing strategy. This...

Legend in Marketing: Relationship MarketingBy Jagdish N. ShethRelationship Marketing highlights the pioneering work of Dr. Jagdish N. Sheth, a globally recognized expert in marketing strategy. This...

"Relationship Marketing" by Shelby D. Hunt provides an in-depth exploration of the evolving landscape of marketing strategies focused on long-term customer relationships. This book delves into the...

"Relationship Marketing" by Shelby D. Hunt provides an in-depth exploration of the evolving landscape of marketing strategies focused on long-term customer relationships. This book delves into the...

Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that...

Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that...

Legend in Marketing: Research MethodsBy Jagdish N. ShethResearch Methods is a pivotal addition to the Legend in Marketing series, showcasing the extensive research methodologies employed by Dr...

Legend in Marketing: Research MethodsBy Jagdish N. ShethResearch Methods is a pivotal addition to the Legend in Marketing series, showcasing the extensive research methodologies employed by Dr...

Resource-Advantage Theory: The Development Period by Shelby D. Hunt explores the origins and evolution of Resource-Advantage (R-A) theory, offering a comprehensive analysis of its development as a...

Resource-Advantage Theory: The Development Period by Shelby D. Hunt explores the origins and evolution of Resource-Advantage (R-A) theory, offering a comprehensive analysis of its development as a...