Vibrant Publishers

"Resource-Advantage Theory: The Research Tradition Period" by Shelby D. Hunt offers a comprehensive exploration of the foundational research underpinning the Resource-Advantage (R-A) theory in...

"Resource-Advantage Theory: The Research Tradition Period" by Shelby D. Hunt offers a comprehensive exploration of the foundational research underpinning the Resource-Advantage (R-A) theory in...

Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies...

Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies...

In Retailing: Store and Customer Level, renowned marketing expert V. Kumar delves into the dynamics that shape retail success at both the store and customer levels. This insightful book explores...

In Retailing: Store and Customer Level, renowned marketing expert V. Kumar delves into the dynamics that shape retail success at both the store and customer levels. This insightful book explores...

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.Vishal Desai, a seasoned business...

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.Vishal Desai, a seasoned business...

Strategic Marketing by Philip KotlerUnlock the secrets to effective marketing with Philip Kotler's Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive...

Strategic Marketing by Philip KotlerUnlock the secrets to effective marketing with Philip Kotler's Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive...

The Price-Quality-Value Relationship by Kent B. Monroe explores the intricate balance between pricing, perceived quality, and the value customers derive from products and services. This book unpacks...

The Price-Quality-Value Relationship by Kent B. Monroe explores the intricate balance between pricing, perceived quality, and the value customers derive from products and services. This book unpacks...

Legend in Marketing: The Social and Ethical Side of Marketing By Philip KotlerExplore the transformative insights of marketing legend Philip Kotler in his latest book, Legend in Marketing: The Social...

Legend in Marketing: The Social and Ethical Side of Marketing By Philip KotlerExplore the transformative insights of marketing legend Philip Kotler in his latest book, Legend in Marketing: The Social...

Legend in Marketing: Visioning the FutureBy Jagdish N. ShethVisioning the Future is a forward-thinking book in the Legend in Marketing series that encapsulates Dr. Jagdish N. Sheth's profound...

Legend in Marketing: Visioning the FutureBy Jagdish N. ShethVisioning the Future is a forward-thinking book in the Legend in Marketing series that encapsulates Dr. Jagdish N. Sheth's profound...

Zaltman Metaphor Elicitation TechniqueAuthor: Gerald ZaltmanPublisher: Vibrant PublishersPublication Date: Jan 11, 2025Number of Pages: 340 pagesBinding: Paperback or SoftbackISBN-10:...