Business Expert Press

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing...

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs...

Inside the World of a Football Agent provides a series of practical cases, experienced first-hand by the author, that will help the readers to immerse themselves in the reality of a football agent...

This sixth edition of a national bestseller is organized the way businesspeople think--by product rather than by agency. It is a comprehensive, yet user-friendly, resource for navigating the products...

In order to survive and attain and maintain market leadership, organizations must engage in longer-term strategic quality activities to address radical -- possibly paradigm-shifting -- improvements...

Many process management books focus on manufacturing applications. A few discuss services applications and occasionally some comment on the information processes outside of the normal information...

Intellectual property rights have, in fact, been a part of the American pantheon of types of property rights since the very beginning of the nation, but using that term to describe them is a new...

People have always found a way to trade with one another, overcoming enormous barriers. Business and trade relationships are often the foundation for nations to thrive in peace. This book will help...

International auditing of publicly owned corporations is governed largely by either U.S. Public Company Accounting Oversight Board (PCAOB) auditing standards or International Standards on Auditing...

Today's news media displays an intense fascination with the global economy-and for good reason. The degree of worldwide economic integration is unprecedented, and rising globalization has lifted...

The Hispanic-Latino community is large, expanding, and an important contributor to the U.S. economy. Numbering over 50 million, Hispanic-Latinos currently represent about 16% of the population...

The book is attractive to the target readers for the following reasons: 1) there has been a growing interest in the topic of social entrepreneurship and yet there are limited academic materials, this...

Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0...

This book presents key concepts related to quantitative analysis in business.Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills...

As managers expand their international business operations, they are confronted by the puzzling and vexing world of foreign exchange (FX) rates. This text is designed as a resource that can help...

Managers and academia targeting energy performance improvements have a valuable tool in ISO 50001 Energy Management Systems, which allows for a certification after third-party audits. Business...

IT Sustainability for Business Advantage speaks to modern managers in all functions as well as to IT professionals. Implementing an effective IT sustainability strategy is essential for organizations...

Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers...

This book points up a significant area that has been, and is being, overlooked - education. This book describes a set of innovative management tools that will help organizations and their 'walkabout'...

This book is about an unintended-and unnoticed-consequence that is needlessly costing commerce and industry an unimaginable amount of money. It was in the early 1980s that someone smart thought that...

This book focuses on the steps a new business owner must take in the first 100 days of starting a business to establish a lasting and successful enterprise.If you're thinking of opening up your own...

The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products...

Most individuals who move into leadership positions expe-rience the modern day version of trial by ordeal. It's sink or swim. To reduce the learning curve and create a more effec-tive process, this...

My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program,...

My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program,...

Traditionally, management theories have taken a psychological approach to leadership, often assuming that it is a personality trait located within an individual. In contrast, the discursive approach...

Lean is a comprehensive, integral system consisting of four interdependent elements: leadership, culture, team, and practices and tools. This book examines these elements following a systematic,...

This book develops a new model for lean management. The intent is to demonstrate a model framework consisting of four critical components: leadership, culture, team and tools. The development of the...

This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to...

One of the most influential factors of the 21st century is the Latino community-how the culture views, defines, and helps lead innovation in the United States. But achieving sustainable innovation...