Business Expert Press

My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program,...

My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program,...

Traditionally, management theories have taken a psychological approach to leadership, often assuming that it is a personality trait located within an individual. In contrast, the discursive approach...

Lean is a comprehensive, integral system consisting of four interdependent elements: leadership, culture, team, and practices and tools. This book examines these elements following a systematic,...

This book develops a new model for lean management. The intent is to demonstrate a model framework consisting of four critical components: leadership, culture, team and tools. The development of the...

This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to...

One of the most influential factors of the 21st century is the Latino community-how the culture views, defines, and helps lead innovation in the United States. But achieving sustainable innovation...

Over the past decade, Lean methods and tools have helped manufacturing organizations improve their productivity levels significantly by focusing on data, systematic elimination of waste, and...

Today, with a kaleidoscope of disruptive forces affecting business transactions, the speed of commerce, and the ferocious level of competition for consumer loyalty and business survival-the cost of...

Every business aspires to be competitive and profitable in its market. To do this, an organization needs to offer customers value propositions, which may be manifest in the product it produces or the...

Traditional macroeconomic principles textbooks are theoretically based, and require students to apply definitions, analyze charts, graphs and tables, and use logic and reasoning skills to evaluate...

Economics has been dubbed the "dismal science" since Thomas Carlyle coined the phrase in 1849. The 2008 presidential candidate who said, "Economics is something that I've really never understood,"...

In a world facing economic recession, more and more professionals, teams, organizations, and inter-organizational networks are facing the need to restructure and renew themselves with the primary...

A quiet revolution is taking place within the computer ecosystem; one that will change the way we do business on the internet.It's called blockchain, and it promises to disrupt the way people...

Whether they do so willingly or not, employees get terminated all the time. It's simply a fact of business. But poorly executed terminations may result in challenges ranging from short term...

Only 39 percent of projects today are successful. Nearly half of the projects that fail, fail because of "poor requirements management" (PMI 2014). Leveraging Business Analysis for Project Success...

Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and...

Many books have been written about the practice of peacemaking, and few, if any, contribute to the non-violent, spiritual side of this ancient science, discipline, practice and art form. This book...

Macroeconomics is the study of the economy as a whole and of work and saving choices of individual economic agents from which macroeconomic activity emerges. This book takes an integrative approach...

This book examines a variety of assumptions prevalent in the mental models of undergraduates, parents, educators, higher education leaders, administrators, and policymakers that cause people to fall...

Iran represents a large and emerging economy with a strategic location extending from the Persian Gulf to Central Asia, a huge consumer market, tremendous natural resources, and numerous...

This book is a unique guide to creating a thriving career, no matter what stage your career path is in. It outlines 10 Keys which engage you in creating your own success in any organizational culture...

Professor Sathe is a great gift, a passionate teacher who cares deeply about the life arc of each individual student. In his vibrant classroom, he translates strategic management into a personal...

The recent growth and interest in Islamic finance has left many business CEOs, students, and managers around the world without an inside view of Islamic management-until now. This book offers an...

The first book of its kind to offer a unique functions approach to managerial communication, Managerial Communication explores what the communication managers actually do in business across the...

The metaphor of dosage offers us a rich organizing principle for managers. It focuses our efforts on fundamental, pragmatic communication issues such as amount, frequency, delivery system,...

Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy...

Managerial forensics is the practice of gathering relevant corporate information for the purpose of analyzing and identifying reasons for managerial obstacles, mismanagement, bankruptcy, and...

Quality is a discipline that focuses on product and service excellence. This book is about improving the quality of products and services. The improved quality and reliability lead to higher...

Every business is exposed to financial risk stemming from commodity price volatility. Risk exposure may be direct from the prices paid for raw materials needed for operations or indirect from higher...