WS PROFESSIONAL
Crafting The Service Environment (Winning in Service Markets)
Product Code:
9781944659301
ISBN13:
9781944659301
Condition:
New
$12.58
Crafting The Service Environment (Winning in Service Markets)
$12.58
Preface -- Introduction -- Service environments - an important element of the service marketing mix -- What is the purpose of service environments? -- The theory behind consumer responses to service environments -- Dimensions of the service environment -- Putting it all together -- Conclusion -- Summary -- Endnotes
| Author: Jochen Wirtz |
| Publisher: WS PROFESSIONAL |
| Publication Date: Nov 04, 2017 |
| Number of Pages: 56 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1944659307 |
| ISBN-13: 9781944659301 |
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